As the researcher is preparing his questionnaire, he is confronted with many questions. He has to decide as to how he is going to frame his questions. He knows that he has to put the interesting questions first. After all, he has to capture the attention of his respondent. He also has to decide as to what the knowledge level of his audience is. This helps him decide if the questions he intends to ask should be in simple language or in a complicated language. He should not ask too many questions. The respondent might get bored. The researcher can take his time, but he needs to get the questionnaire absolutely right.